This February, everyone across the country will have the opportunity to show their true colors as they make it their mission to fight women’s heart disease on National Wear Red Day - Friday, February 4th. As the kick-off to American Heart Month, shoppers and supporters can adorn themselves in shades of red and demonstrate heartfelt support for the American Heart Association’s Go Red For Women movement. This year, Macy’s is celebrating seven years as national sponsor of Go Red For Women with exclusive designer fashion, shopping promotions, special in-store events and a whole-hearted campaign with Facebook dedicated to raising funds for the AHA and increasing awareness among women and their loved ones.
“Less than 1 percent of the U.S. population has ideal cardiovascular health as defined by the American Heart Association, and the effects of heart disease leave millions of lives in peril,” said Debra Lockwood, American Heart Association Board Chairman and executive vice president and CFO, Provident Resources Group, Inc. “With Macy’s support, the American Heart Association and Go Red For Women are uniquely positioned to help educate the public on how to improve their heart health. We’re thankful that Macy’s backs its commitment by generously supporting Go Red For Women, a vital movement that helps save women’s lives from the devastation of heart disease, the No. 1 killer of women.”
Our exclusive designers make it easy to stylishly “Go Red” for all occasions this season. Tommy Hilfiger’s “Tommy Goes Red” t-shirt, as well as an exclusive t-shirt from Ellen Tracy, provide an element of casual chic and are sure to breathe life into a neutral winter color palette! For a more formal affair, INC’s “Go Red” dress, designed by Season Six Project Runway winner, Irina Shabayeva, is a flirty, fitted silhouette in a seductive shade of red that simply screams romance.
Donatella, Kipling, and August Silk are also joining the cause by donating a portion of the proceeds from special “Go Red” items to the American Heart Association. Available at select Macy’s and on macys.com, the Go Red merchandise will retail from $29 to $99 with up to 10% of the sale of each item being donated to the American Heart Association (details available in-store and on macys.com during the month of February). Now there’s no excuse not to go red!
The National Launch event will take place at Macy’s Herald Square on Friday, February 4 with Go Red For Women celebrity spokesperson Cheryl Hines. Additional Go Red CONNECT events will be held in many cities across the country. These in-store events will take place throughout the weekend of February 4th – 6th, and the month of February. To find a Go Red CONNECT event in your area and view the most up-to-date list of cities, please visit GoRedForWomen.org.
Take aim with your cyber bow-and-arrow and participate in Macy’s Facebook campaign to raise additional funds for the AHA! From February 6 through February 14 send a personalized Valentine to that special someone and, for every Valentine sent, Macy’s will donate $1, up to $250,000 to the American Heart Association. What’s not to love?
